Communications ↷

Express Yourself

mbc-nav-1Communications is the bedrock of Wildwire.  We consider communication to be a vital dimension of any project.  From an evolutionary perspective, the purpose of effective communication is to create an authentic presence that can attract resonant collaborators and enhance interpersonal synergy and understanding.

What We Do

Our theoretical and academic background in Communications enables us to provide rich, expansive, end to end communications support.  We understand communication from a systems perspective which can universally be applied to personal relationships as well as mass media interactions and developing consciousness and awareness.  We can identify quickly where communication development is most needed and the processes that can provide optimal resolution, taking into account resource availability.  With skills and experience working directly with different media, including print, video, software and people, we can work holistically at the strategy level and/or jump straight in to delivering communications activities.

Use Case – Software Marketing

Screen Shot 2015-12-19 at 20.02.00We have worked intensively for many years providing ‘business to business’ communications support for software providers on a retainer basis.  Software has a high degree of complexity and requires an intensive level of messaging work so that it can be simplified and communicated to prospective users from an ‘application’ rather than a technical perspective.  We are adept at being a translator in these kinds situations, developing messaging work that can be used to appeal to all kinds of different stakeholders while ensuring essential technical information is preserved.  We are able to undertake strategic brand and messaging work of this kind while simultaneously getting on with the job of production, such as tender writing, copywriting, public relations, interpersonal mediation, inter-departmental communications and print.

Expertise

  • Strategic communications
  • Interpersonal communications
  • Messaging
  • Audience development
  • Meme, soundbite and story
  • Network development
  • Media production

Applications

  • Websites
  • Marketing
  • Advertising
  • Online marketing/PR
  • Communications strategy
  • Relationship building
  • E-marketing
  • Social media
  • Brand development
  • Copywriting
  • Content creation (websites)
  • Graphic design
  • Tenders

Benefits

  • Enhanced engagement
  • Effective interrelations
  • Strong identity
  • Increased reach
  • Improved accessibility
  • Greater connectivity