Andrea Harding, Principle Consultant and Director
Andrea set up Wildwire in 2004 following what her counselor described as a ‘mid life crisis’ at the age of 28. Only four years after graduating with a first class degree in Communications, spearheading regional and national innovation in tourism technology and heading up the regional tourist board’s first New Media department, Andrea became disillusioned with the ‘control and command’ dynamics of the industrial workplace. Motivated by her own inspirations to do things differently and a Walter Mitty like desire for authentic expression, Wildwire was conceived.
The founding vision of empowering integral and natural creativity is embodied in Andrea’s own skill set. Andrea’s integral and diverse skills include directing complex technology innovation projects, business strategy, economic regeneration, partnerships, communications planning, graphic design, social media management, website development, PR and co-creation.
Empowering Wholeness and Wellness
Andrea’s skills and services are underlined by her passion for human well being and creative wholeness, which she empowers through MBTI coaching, co-creation practices and her devotion to empowering kindness, unconditional love and wellness as the foremost priorities for an enlightened workplace and world.
Experience
Andrea has engaged with more than 300 destinations and businesses across the UK to provide technology integration and development, communications and marketing insights. She has supported the UK’s largest supplier of tourism technology for over six years with communications and business development activities and was a key innovator of tourism platforms for regional and national tourism agencies. Running one of the first new media departments in UK public sector tourism, Andrea launched one of the first destination-based magazine portals and used intranet technology to support the UK government’s response to the Foot and Mouth crisis.
Andrea was also a co-director of a web content businesses (Cloud Content) and a business energetics platform (HD-id) that novelly identified how value systems affect business productivity. This whole entrepreneurial path was sparked when Andrea was 13 years old and set up a local village newspaper using her school’s first Apple Desktop computer, which brought her much fulfillment as well as young person’s award for enterprise.
For you, every event, every person has a purpose in life. These people will teach us lessons if we care to listen. You find connection and resonance with people. They reflect your brightness, your creativity, your need to feel alive, to understand, to challenge. You readily absorb this vibration via music, art, poetry and conversation. You fall quickly when this is piped directly into your heart. You thirst for learning, for new experiences, for new dimensions of yourself. You find places and people where you are needed. Or is it the other way around?
Richard Spencer – Director, PartnershipGlu
Technology Innovation
Andrea’s accumulated experiences led to a turning point in 2012 when she was inspired to take all that she had learned and innovate her own technology and network. Andrea set up an international co-creation network for people interested in whole systems and self organising innovation, attracting more than 1000 co-creators from across the world. This led to the emergence of the Noomap project, a fractal collaboration technology empowering co-creation and collaboration. Andrea now works with more than a hundred communities globally engaged in co-developing distributed, evolutionary technologies and organisations fueled by passion and wholeness.
Flexibility
Andrea’s range of transferable skills also allow her to move fluidly between hands-on delivery and more managerial and strategic roles which is helpful for clients that require full-service support but don’t want to engage with larger agencies.
